– packaging design
packaging for your product
Improve the visibility of your products with our graphic design services
If you want your products to stand out on the shelf, attract customers’ attention and increase sales, we’re the right choice for you.
Packaging design is a key element in the process of selling a product. With the right packaging design, you can grab the attention of potential customers and persuade them to choose your product.
KEY BENEFITS FOR YOUR BRAND
stand out from the competition
With our design expertise, we’ll create a unique visual identity that will make your brand stand out, attract customer attention and increase the likelihood of them buying your products.
TELL A STORY
Packaging is a powerful tool to communicate with your customers. Our packaging design will create your brand story and convey your core values. We’ll carefully select colours, typography and visual elements to create a consistent and memorable experience for your customers.
INCREASE SALES
Our design strategy is focused on creating design solutions that increase your sales opportunities. With professional packaging design, we’ll encourage customers to choose your products over your competitors.
GRAPHIC SERVICES
PRIMARY PACKAGING DESIGN (LABELS, STICKERS, WRAPPERS)
Primary packaging comprises jars, bags, tins, bottles, plastic bottles, boxes, bowls, tubes or other similar packaging materials which protect the basic sales unit of the goods from damage and contamination and are intended for the end user at the point of sale.
What can you expect?
- Attractive design solutions that stand out.
- Designs designed to attract the attention of potential customers.
- Visual solutions tailored to your brand.
- The goal: to build trust in your brand.
SECONDARY PACKAGING DESIGN (TAPES, HANGERS, FOILS, LABELS)
Secondary packaging comprises other products made of different materials (films, boxes, wrappers or other packaging) which enclose or hold together a number of primary sales units of the same or different types of goods. It is used for the protection, handling and delivery of goods and the presentation from the producer to the consumer.
What can you expect?
- The packaging will clearly convey your brand message.
- The packaging will provide important information.
- The packaging will fulfil its function effectively.
TRANSPORT PACKAGING DESIGN
Depending on the intended use, we will use our design experience to develop a transport packaging design for your products and solutions for your logistics.
What are the objectives?
- To protect your products during packaging, transport and logistics handling.
- Increase the visibility and differentiation of your products.
- Using the right packaging dimensions and rational use of materials.
DESIGN OPTIONS
MINIMALIST DESIGN
A minimalist approach to design embraces a clean and simple aesthetic, focusing on basic elements such as simple colour schemes, minimal typography and simple shapes. Minimalist packaging emphasises clarity, elegance and modernity and can appeal to customers who value simplicity and minimalism.
ECOLOGICALLY ORIENTED DESIGN
More and more consumers are turning to eco-friendly products. Products that emphasise eco-orientation are designed using recyclable, renewable and biodegradable materials. In this way, they show concern for the environment and sustainability and attract conscious consumers who opt for eco-conscious products.
STAND-OUT GRAPHICS
In contrast to the simple and minimalist approach, this option includes bold and vibrant graphics that immediately catch the eye. The use of strong colours, unique patterns and striking illustrations can help your products stand out and arouse the curiosity of your target audience. This approach is particularly suitable for products aimed at younger audiences or for those who want a strong and energetic impression.
WHAT DO WE CONSIDER IN DESIGN?
PACKAGING FUNCTIONALITY
When designing packaging, it is important to consider a few key factors. The first factor is the functionality of the packaging, as it must effectively protect the product from damage during transport and storage, while at the same time being easy to use and store.
AESTHETICS AND GRAPHIC ELEMENTS
The second key factor is the aesthetics of the packaging. The packaging must be attractive and reflect the character of the product. The use of colours, shapes and graphic elements that are associated with the brand can make it stand out and thus differentiate it from the competition.
ENVIRONMENTALLY FRIENDLY PACKAGING
Environmental awareness is a key factor in packaging design. It is important to consider the type of materials, the thickness of the packaging and other environmental aspects from the design stage. Today, it is increasingly important that packaging is not only functional and attractive, but also environmentally friendly, for example by using recyclable and renewable materials to reduce its negative impact on the environment.
HOW DOES THE PROCESS WORK?
1. Planning
We agree on the objectives, requirements and packaging specifications to define the scope of the project.
2. Design and development
We develop and analyse different packaging concepts and select the optimal solution based on functionality, aesthetics and communication objectives.
3. Personalisation
We communicate with you on the final graphic solutions, make any adjustments based on your feedback and prepare the packaging for final production.
